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Introduction

was jointly developed by the Korean Intellectual Property Office (KIPO), the Korea Invention Promotion Association (KIPA), and the World Intellectual Property Organization (WIPO) under a project entitled, 'The Joint Development of E-learning Content' from 2004 to 2007.

IP PANORAMA was designed to help SMEs utilize and manage Intellectual Property (IP) in their business strategy. In the past, most of the IP education materials had a legal orientation, even though businesses had a real need for a business-oriented IP education. IP PANORAMA increases IP-awareness among enterprise sector and a wide range of university students by providing practical knowledge about using IP for business success.

IP PANORAMA's new instructional design strategy combines 'storytelling' with educational technology to keep the material informative as well as interesting. The content of each module, based on real-world IP case studies, covers a wide range of IP-related issues from a business perspective with a special focus on the situation of SMEs.

Module 01 Importance of IP for SMEs

	Why IP is relevant to SME IP as a business asset The value of IP assets Auditing your IP

Module 02 Trademarks and Industrial Designs

	Trademarks and Industrial designs to Increase the Power of Marketing Brand building How to protect trademarks and industrial designs Trademark management

Module 03 Inventions and Patents

	Basics of invention and patent Patent application Patent infringement Patent management system

Module 04 Trade Secrets

	Basics of trade secret Trade secret management program Misappropriation of trade secrets Violation of trade secrets A trade secret audit

Module 05 Copyright and Related rights

	Basics of copyright Copyright and related rights Ownership of copyright Using works owned by others

Module 06 Patent Information

	Understanding of patent information Types of patent information searches Searching patent information Strategic use of patent information

Module 07 Technology Licensing in
a Strategic Partnership

	The basic concept of a license Preparing to license Negotiating a license agreement Overview of a license agreement Managing a license agreement

Module 08 IP in the Digital Economy

	IP & e-commerce Creating a website Choosing a domain name Protecting your website

Module 09 IP and International Trade

	Why IP rights are important for exporters Checking your freedom to operate IP in international outsourcing Protecting your IP rights in export market

Module 10 IP audit

	Understanding an IP Audit Preparing for an IP Audit Conducting an IP Audit After completing an IP Audit

Module 11 IP Valuation

	What is IP valuation? IP valuation methods Preparing for IP valuation How to valuate IP assets using DCF method: Step by step

Module 12 Trademark Licensing

	Exploiting a trademark Preparing to license A trademark license agreement Managing a trademark license agreement

Module 13 IP Issues in Franchising

	Franchising Preparing of franchise Managing a franchise relationship Termination

Last updated 4 APRIL 2013

Intellectual Property Technical Cooperation Division
Multilateral Affairs Division

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